Prof. Dr. Gayle McPherson

Faculty - Center for Cultural Diplomacy Studies (CCDS)

Prof. Dr. Gayle McPherson

Professor of Events and Cultural Policy, University of West Scotland
Center for Cultural Diplomacy Studies (CCDS)

Biography

Professor Gayle McPherson, holds a Chair in Events and Cultural Policy. She leads and works on a wide range of research, knowledge transfer and consultancy projects within the Creative Futures Institute at UWS. She has recently completed: the impact evaluation of Scotland's London 2012 Cultural Program for Creative Scotland; the development of a social media strategy on the Digital Burns Project for the World Burns Federation (SFC funded). She has published widely in the events, culture and festivals area, including: as a co-editor ‘Research themes in Events’ (2013), Cabi; as co-author of ‘Event Policy: From Theory to Strategy’ with Routledge (2011).