The Center for Cultural Diplomacy Studies

MA Program in Cultural Diplomacy and International Music (One Year Program)

The program is offered by the University of the West of Scotland (UWS) in partnership with the Academy for Cultural Diplomacy

MA Program in Cultural Diplomacy and International Music


The MA Program in Cultural Diplomacy and International Music is a one year program offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy.

Credits - 90 ECTS Credits

Length - 2 Trimesters (plus Dissertation)

Location - Paisley, Scotland and Berlin, Germany

Tuition - €9,000

The opportunity exists to create a programme to educate professionals who intend to become involved in international diplomatic relations which function using the “soft power” of music. These individuals may be involved in planning and co-ordinating the staging of international live events (International music festivals, opening ceremonies for international sports events), recording or broadcast of international music projects (War Child charity, Eurovision Song Contest) or managing long-running cross-border / cross-cultural initiatives (Nerve Centre in Derry, British Council music events). These projects often work across boundaries where trade and political diplomacy have failed, hence retaining communication channels and inter-cultural connections. The emerging professional requires not just an understanding of music and diplomacy but also entrepreneurship, the global music industries, social media communication and distribution platforms, project management, negotiation skills, language skills and team management abilities. In addition to this they may find themselves working with local and national governments.  They should therefore also be able to communicate clearly and effectively and understand the language of policy and exchange.  The work may be focused on raising national prestige on a global stage, social re-generation, multi-culturalism or cultural liaison (or all of these). Projects are likely to require international music project management, enhanced communication (verbal and digital) skills and an understanding of global creative communities.

The program provides students with expertise in the field of International Music and Cultural Diplomacy, a new and attractive field of studies, which is currently offered as an academic field only through the Center for Cultural Diplomacy Studies of the Institute for Cultural Diplomacy. This particular emphasis on Cultural Diplomacy and its historical and contemporary application in the public sector, private sector and civil society, provides students with expertise in three distinct academic fields, thus with an academic and practical advantage in the European and Global Arena.    

The program addresses contemporary international issues, with classroom seminars and lectures, as well as online resources including vodcasts, recorded lecturers and presentations.  Additionally, educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Music and Cultural Events, Music industries, Music exchange programmes, Culture, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.

The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international music events, music and cultural policy, festival organisations, international relations, conferences and events, the humanities, politics, and culture, foreign policy and international policy.  On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.

Dates of Next Program for 2019 »

Enrolments to the Program are possible towards the fall, winter and spring semesters’ start each year.  To learn about the possible Start Dates of the program for the academic year 2019, please click HERE.

Professional Development Program »

The Professional Development Program was created and developed in order to equip students with the relevant skill sets, knowledge, professional experience and professional relationships, so that they will be able to acquire a job immediately upon completion of the degree. One of the main goals of the Professional Development program is to enable students to acquire job opportunities and develop their careers in institutions such as the UN, EU, African Union, national governments, national parliaments, international corporations and international NGOs. (More)

Program Structure

The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin.  

The program follows the conventional university structure of a one year academic program divided into two trimesters, where Students are offered elective courses to accompany mandatory courses, a professional development experience and the final thesis.

Program Curriculum

Trimester 1 (30 Credits)

Trimester 1 introduces the students to their pathway route in International Events and Cultural Diplomacy

Mandatory Courses for Trimester One are:
  • Module: Global Music Industries: Creative Economy
    Nature and Structure of Global Music Industries
    Music and Global Creative Economies
    Rise of Music Entertainment and Digital Services
  • Module: Social Media, Manipulation and Impact
    Social media as primacy of networks over hierarchies
    Global Promotional and Online Strategies in Music
    Understanding of the Global Digital Landscape
  • Module: Research Methods
    Research topics
    Quantitative methods
    Qualitative methods
    Analysis and evaluation

Trimester 2 (30 Credits)

The main priority of the curriculum for the second trimester is to provide students with a solid foundation and understanding of the history and contemporary practice of Cultural Diplomacy, as well as future applications of the field.

Mandatory Courses for Trimester Two are:
  • The History and Evolution of the Field of Cultural Diplomacy
  • Future Trends in International Relations and Cultural Diplomacy
* Elective Courses for Trimester Two, (2 of which each student must undertake), include:
  • Nation Branding and Unilateral Cultural Diplomacy
  • International Case Studies
  • Soft Power, Hard Power and Smart Power

Professional Development Training Program is available as an additional module should the students wish to take this (12 credits)

The Professional Development Training Program provides students with the opportunity to apply in practice what they learn in theory in their studies and gain valuable professional experience. The program can be completed simultaneous to the students’ studies or before or after the second semester. The professional development program is designed individually with each of the students and is composed of part or all of the following main components:
  • Research
  • Development of Cultural Diplomacy Initiative
  • Participating in and Contributing to ICD’s Projects, Activities and Conferences

Master Thesis (30 Credits)

During the second Trimester, students will start preparing for their Thesis, which is due to be submitted towards the completion of the program. Staff from UWS will provide 4-5 lecture/workshops in Berlin to help the students develop their topic in Trimester 2. A supervisor will be provided from either UWS or ICD to work with the students on their dissertation.