The Center for Cultural Diplomacy Studies

MA Program in Cultural Diplomacy and International Events (One Year Program)

The program is offered by the University of the West of Scotland (UWS) in partnership with the Academy for Cultural Diplomacy

MA Program in Cultural Diplomacy and International Events


The MA Program in Cultural Diplomacy and International Events is a one year program offered by the University of the West of Scotland in partnership with the Academy for Cultural Diplomacy.

Credits - 90 ECTS Credits

Length - 2 Trimesters (plus Dissertation)

Location - Paisley, Scotland and Berlin, Germany

Tuition - €9,000

The programme recognises that International events are increasingly important within a globalizing world, reflecting the increasing levels of interconnectedness and levels of social consciousness of the world as a single place  Mega sporting and cultural events also have an increased political saliency to a wide variety of governmental and non-governmental actors across the world. In this sense, contemporary sporting and cultural events are significant elements of a globalised politic, ‘influencing and being influenced by politics and foreign policy’. International events are therefore inseparable from politics, international relations and diplomacy (public or cultural). They are also now accepted as an important element in nations’ soft power offensives, to the point that securing a positive impact on the nation’s image (or brand) or international prestige has moved from being a welcome consequence to a significant justification for investing in hosting sports mega-events.

It’s important that future leaders understand and can develop strategies that use major sporting and cultural events to secure wider foreign policy or diplomatic objectives whilst being cognisant of the potentially deleterious effects. It is necessary to understand the political, economic, cultural and social context within which events are located, the most effective strategies (and tactics) to secure sought after benefits and to acknowledge the potential drawbacks or negative consequences that can accompany the bidding, hosting and legacy emanating from these events.

The program provides students with expertise in the field of International Events and Cultural Diplomacy, a new and attractive field of studies, which is currently offered as an academic field only through the Center for Cultural Diplomacy Studies of the Institute for Cultural Diplomacy. This particular emphasis on Cultural Diplomacy and its historical and contemporary application in the public sector, private sector and civil society, provides students with expertise in three distinct academic fields, thus with an academic and practical advantage in the European and Global Arena.    

The program addresses contemporary international issues, with classroom seminars and lectures, as well as online resources including vodcasts, recorded lecturers and presentations.  Additionally, educational & cultural events, conferences, professional trainings, tours, visits and meetings with foreign officials, are further incorporated into the curriculum. Students will meet with leading experts working in international organizations, embassies, and academic institutions, and will engage with specialists in the areas of International Events, Events Management, Sport, Culture, Communication, Politics, Human Rights, Culture, Peace Building, Multilateral Diplomacy, Conflict Resolution, and Development.

The program provides students with practical experience for both academic and professional development, preparing students for careers in diverse fields, such as international events, events management, events policy, international relations, conferences and events, the humanities, politics, and culture, foreign policy and international policy.  On a practical level, the international environment of the Center for Cultural Diplomacy Studies offers students a unique opportunity to interact with leading experts and academics at a wide variety of international organizations and research centers. This exceptional learning environment leads to original research and independent study opportunities. It allows students to create a solid professional network and form a concrete base for future academic and professional career choices, preparing students for engagement in the international arena, civil society, politics, governmental organizations and international economic organizations, as well as the private sector.

Dates of Next Program for 2019 »

Enrolments to the Program are possible towards the fall, winter and spring semesters’ start each year.  To learn about the possible Start Dates of the program for the academic year 2019, please click HERE.

Professional Development Program »

The Professional Development Program was created and developed in order to equip students with the relevant skill sets, knowledge, professional experience and professional relationships, so that they will be able to acquire a job immediately upon completion of the degree. One of the main goals of the Professional Development program is to enable students to acquire job opportunities and develop their careers in institutions such as the UN, EU, African Union, national governments, national parliaments, international corporations and international NGOs. (More)

Program Structure

The program consists of 90 ECTS credits in total and has duration of two trimesters, and a Thesis to be submitted towards the completion of the program. The first trimester of the program is hosted by the University of the West of Scotland in Paisley and the second trimester is hosted by the Institute for Cultural Diplomacy in Berlin.  

The program follows the conventional university structure of a one year academic program divided into two trimesters, where Students are offered elective courses to accompany mandatory courses, a professional development experience and the final thesis.

Program Curriculum

Trimester 1 (30 Credits)

Trimester 1 introduces the students to their pathway route in International Events and Cultural Diplomacy

Mandatory Courses for Trimester One are:
  • Module: Global Events Policy: critical perspectives
    Event Formations
    Event Rationales
    Event Implementations (International Event Cases)
  • Module: Event Bidding: theory and practice
    Historical Contexts and Influential Concepts
    Operationalising Event Bidding
    Critical Issues in Event Bidding
  • Module: Research Methods
    Research topics
    Quantitative methods
    Qualitative methods
    Analysis and evaluation

Trimester 2 (30 Credits)

The main priority of the curriculum for the second trimester is to provide students with a solid foundation and understanding of the history and contemporary practice of Cultural Diplomacy, as well as future applications of the field.

Mandatory Courses for Trimester Two are:
  • The History and Evolution of the Field of Cultural Diplomacy
  • Future Trends in International Relations and Cultural Diplomacy
* Elective Courses for Trimester Two, (2 of which each student must undertake), include:
  • Nation Branding and Unilateral Cultural Diplomacy
  • International Case Studies
  • Soft Power, Hard Power and Smart Power

Professional Development Training Program is available as an additional module should the students wish to take this (12 credits)

The Professional Development Training Program provides students with the opportunity to apply in practice what they learn in theory in their studies and gain valuable professional experience. The program can be completed simultaneous to the students’ studies or before or after the second semester. The professional development program is designed individually with each of the students and is composed of part or all of the following main components:
  • Research
  • Development of Cultural Diplomacy Initiative
  • Participating in and Contributing to ICD’s Projects, Activities and Conferences

Master Thesis (30 Credits)

During the second Trimester, students will start preparing for their Thesis, which is due to be submitted towards the completion of the program. Staff from UWS will provide 4-5 lecture/workshops in Berlin to help the students develop their topic in Trimester 2. A supervisor will be provided from either UWS or ICD to work with the students on their dissertation.